Flavio Masson

Flavio Masson,
Principal Creative Director
at10012, a 7-year old brand
innovation firm in New York.

Delta Airlines’ social media ‘ticket window’, baklavas, and true happiness.: What I think is remarkable about the launch of Delta’s new social media ticket window is the amount of press/media attention it got. But is it newsworthy? Let’s take a look: Can’t book from foreign IPs Can’t book international flights Booking capabilities too limited On various browser platforms—including mine (mac safari 4.0.5)—no booking at all [...] Read "Delta Airlines’ social media ‘ticket window’, baklavas, and true happiness." more
Branding, memory and… uh… I forgot.: I have always been fascinated by memory—by how individual memories are formed, stored, recalled (or not), lost forever, reshaped. A gazillion nanosized filmstrips jumbled together as protein combinations inside our brain cells. Still, mom’s phone number jumps out instantaneously when I need it; or rather, I visualize my fingers dialing the numbers, sheer pianist-like mechanical memory. [...] Read "Branding, memory and… uh… I forgot." more